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On a related note and a powerful pairing to text alone are emoticons. A study by Amex Open found that using emoticons in status updates increased comments by an average of 33, while a separate investigation by Buddy Media discovered that posts with emoticons received on average 57 more likes, 33 more comments and 33 more shares. Perhaps more significant is that many social sites Twitter, Instagram, and Facebook included - all support the use of Emoji fully -drawn, expressive emoticons and ideograms that have fast become a universal 20 discount code for littlewoods all of their own, can add a whole new layer 20 discount code for littlewoods fun and expression to your status updates. In a 2015 report, Instagram found that nearly 50 percent of all captions and comments include at least one Emoji. Don't over-promote: build relationships and provide value The vast majority of social media users do not visit Facebook, Twitter, Pinterest, et al. to be given the hard sell by companies; they use them to interact with family and friends, and to be 20 discount code for littlewoods. If they do "like" or "follow" brands on social media, they often do so on a whim (think about the number you "like" or "follow"), and all but the most passionate fans won't care to see every single post you publish (in fact, it is unreasonable to think that you can even make it happen without spending a lot of money). Therefore, it is your 20 discount code for littlewoods to convince people to enjoy having your business as something that is a big part of their everyday lives, and continue to earn your place - don't see it as a 20 discount code for littlewoods, see it as a privilege. You do this by building trusting and loyal relationships, by being friendly, sharing great content, helping people with customer service issues (with the odd promotional post in between, of course. which if the rest of your strategy is up to scratch, your audience really shouldn't mind). Ultimately, with social media content in mind, change your mindset from "what can we sell you?" to "what can we do to help you?", because in terms of choosing to follow a brand on social media, your fans will sure be asking the question "what's in it for me?" With competition up and organic (non-paid) reach (the number of people who see your content) at an all-time low, it is crucial that the content you post touches people on a personal and emotional level.