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Even within this 20, there is a broad spectrum of approaches, 20 for 20 promo code subtle to more overt selling, depending on how you believe your audience will react. Note: Where sales and offers are concerned, one approach to keep customers on side is to make certain promotions exclusive to people loyal enough to follow you on social media; e. extra 5 off for quoting a code posted on your Facebook Page, 20 for 20 promo code a surprise flash sale for people who spot a tweet from you. Another involves giving fans early access to new products or 20 for 20 promo code, preceded by a campaign of posts that build awareness and make people feel a sense that they are getting something special and exclusive. These messages can either be hosted exclusively on a social media channel, or can be used to push people to your website where you have more freedom to present your brand and offerings, collect e-mail addresses and visitor data, give away coupons, etc. in any way that you like. Make effective use of visuals both images and videos - to drive engagement Images are the most popular type of content shared by 20 for 20 promo code media users, so it stands to reason that you should give them a lot of attention in your own content strategy - and where brands are concerned, there are real benefits in creating unique visual posts. Research shows that social media images are much more likely to be associated with positive emotions than text posts, and brand promotion via images is much more accepted than if by text (done right, they don't really look like ads, slotting seamlessly into people's news feeds). Online tools (mentions of which are dotted throughout this book) now make the creation of beautiful visual content easier than ever. If you wanted to, you could crank out dozens of visuals per day. With this in mind, try not to fall into the trap of creating snazzy visuals for the sake of it, or at the detriment to your central marketing message.