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"How many Easter bunnies can you see in this photo?"or suggesting how your product or service can best be utilized at the particular time of year. Beyond that, there are even more "niche" occasions that might resonate with your fans and will display your brand's relevance: things like the release day of a big movie, International Talk Like A Pirate Day, Movember, or International Coffee Day. Mark all of the most relevant 20 off old navy gift card in your calendar, and prepare content ahead of time in order to "celebrate" them with your audience.   Note: When you do use the above strategies, it is important to do so in 20 off old navy gift card right manner, and with appropriate tact. Avoid hijacking popular cultural events for the sake of it (especially if you cannot make the associated content relevant to your business), and try to do it in a way that doesn't come across as blatantly opportunistic. Spagettio's learnt this lesson the hard way (via a tirade of negative feedback) after it once commemorated the anniversary Pearl Harbor with an image of a spaghetti hoop holding the flag of the United States.   Promote products and services (adopt the 80 20 rule) Although the majority of your social media marketing content should not be overtly promotional, selling your product or service is ultimately what you're there for, and customers do realize that.